Toyota Scion

Posted on October 16, 2009 by Michael Benarroch
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Toyota Scion

Posted on October 16, 2009 by Michael Benarroch
 

A few months ago, we started down this process of a design competition for a new Canadian product launch for the Toyota Scion. With a lot of back and forth with our designers and interaction with the client, we finally landed on a proposal. The process of implementation is to visit every potential site to identify a position for the structure and review and get a sign off from each dealer. Then we will lay out each location in CAD to insure proper fit. On moving day, we will provide all elements including graphics, furniture, lighting, flooring, LCD monitors and structure and install it all within a 24hour period. This type of project shows the versatility of our organization and highlights our ability to scale projects to any size and scope. Toyota asked if would be possible to show them a model to help them make design decisions. We went ahead and built a life-size version, the photos are attached.

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