It’s one thing to run a successful company, to strive for financial achievement, the acknowledgement of your peers and the indisputable sense of satisfaction that washes over a soul after an industrious day at the office. But all work and no play is no philosophy by which to live one’s life.

Enter hockey.

I know, I know. The NHL has left the lot of us on the curb, teeth-chatteringly clutching our regulation sticks and Timmy’s cups, with no apparent hope in sight. But the great game lives on at other levels, none of which owes an apology to anyone.

Take the Calgary Hitmen, for one, the farm team for the Calgary Flames. We just signed a promo deal with the Hitmen, and couldn’t be more delighted with the development.

The Hitmen are a major junior ice hockey team based in Calgary who participate in the central division of the Western Hockey League. They play their home games at the Scotiabank Saddledome in downtown Calgary, where they bump shoulderpads with the Calgary Flames (when the players’ association and league can see their way clear to allow them entry onto the ice) and the local lacrosse team, the Calgary Roughnecks. For the duration of the 2012-13 season, the Canada’s Best Store Fixtures name will grace the boards during Hitmen play.

We’ve also got our logo affiliated with our local lacrosse team, the Toronto Rock. The Rock is a professional lacrosse franchise, the first Canadian entry in the National Lacrosse League, and they play their stuff at the ACC.

Here at CBSF, where we embrace Mark Twain’s wise counsel that “the work that is really a man’s own work is play and not work at all,” these things makes us very pleased indeed.