The apparent oxymoron of a “fixture” taking flight notwithstanding, things are about to be on the move for the behind-the-scenes industry that sets retailers up to conduct business with their customers. According to a new report from global market research company IBISWorld, retail store fixture revenues are poised for a significant ascent after many years of stasis and decline.
That, says the report, is a function of a couple of factors, including rising consumer confidence and concurrent growth in per-capita disposable income. These dual forces, says the research, are expected to stimulate the entire retail landscape such that shoppers will return to stores with money to spend, retailers will benefit from these injected funds, and the industry in turn will apply the economic influx to renovations, expansions and other initiatives that require the purchase and installation of store fixtures.
Up until recently, says the report, a flagging economy has been only one of the dynamics inhibiting the growth of the retail fixture industry. Beyond that, fixture sales have been stymied by retailers’ growing demands for flexible fixtures that can be moved and repurposed in order that they may enjoy more mileage from them than their standard predecessors. This development has come about at least in part as a result of the pop-up store movement.
But on the horizon, says the report, is a looming burst of activity that promises financial reward for every stop along the line. The next five years are expected to see more economic growth in this industry than the five that preceded them.
Just the same, the good news is somewhat tempered by a concurrent trend that’s seeing retail business move away from specialty stores and sole proprietors to department stores, mass merchandisers and warehouse clubs. As these big guys are more likely to invest their funds in generic and lower-margin fixtures than in their specialized or customized counterparts, expansion opportunities in this field, says IBISWorld, have a certain ceiling.