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Posted on December 11, 2017 by Bud Morris

“Unstores” Underscore the Intangible

On the face of it, it’s an extraordinary idea. A store as showroom only, no cash registers in sight. Shoppers in these spaces aren’t shoppers at all. More like tire kickers. They look around, ask some questions, maybe try something out. But they leave empty handed. And that’s just the point. The concept of the “unstore” is that customer engagement …

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